about the brand

Inspired by the mindset behind A Goal Getter’s Guide to Success, founder Tashema Chanel transformed her passion for makeup into a beauty brand created for women becoming everything they've ever wanted to be—for themselves.

The brand is built around four signature collections, or chapters:

Chapter I: The Goal Getter Collection
Chapter II: The Duos + Gloss Duos Collection
Chapter III: The Melanin Collection
Chapter IV: The Soft Life Collection

Each chapter reflects a different season of becoming — from ambitious beginnings, while navigating through rooted in authenticity, to stepping into your wildest dreams.

What started as an idea written inside the pages of a goals planner became a beauty brand rooted in thoughtful beauty, intentional design, and the belief that success looks different for everyone.

Because you are beautifully and wonderfully made, your true beauty is found in becoming who you’ve always envisioned yourself to be.