about the founder

Tashema Chanel is an author, brand strategist, and beauty entrepreneur. After a her career in marketing, branding, and communications, she launched the beauty brand she wished existed—one that celebrates ambitious women in every chapter, including the small, humble ones.

“The first time I wore a full face of makeup, I fell in love with the woman looking back at me in the mirror. Growing up, I was always told I was naturally pretty and discouraged from even trying makeup. But for me, beauty was never about hiding — it was about expression. It was the first time I felt as beautiful on the outside as I did on the inside,” says Tashema Chanel.

“This brand was created for women like me — often misunderstood, pretty outspoken, confident yet reserved, and pretty ambitious. It's for women fully embracing themselves through every chapter of becoming.”

Tashema Chanel embodies the essence of a goal getter—ambition personified. She is the author of A Goal Getter’s Guide to Success and the creator of ShadeFinder, a web-based beauty app designed to help makeup beginners discover foundation and concealer shade matches across the brands they know and love.